Meet our team!

Martina Long

Hi, I'm Martina.

As one of the Owners and Creative Director of For the Unique, my job is to go above and beyond to bring our couple’s dreams to life.

I love that I’m constantly juggling the left and right sides of my brain. One minute, I’m in business mode, designing stunning weddings for our lovely couples. Floor plans, schedules, run sheets, you name it! The next minute, all logic goes out the window and I’m creating. Playing with linens, getting lost in a field of florals and vase matching! Between you and me, I’ve even been known to shovel cow poop off a field being used as a ceremony spot, just to keep my couple’s from stepping in it. Not all heroes wear capes, HA!

I feel lucky to work with beautiful couples and to share so many special moments with them. Whether it’s seeing them see each other for the first time, watching them become icky and sticky thanks to a rogue donut wall, helping to style cute caravan bars or spending three days at a local pub to set up the most epic wedstival of all time! Every wedding, like every couple, is so unique.

My favourite venue of all time is the Apple Truck Cider Orchard at Moonan Flat, out in the middle of no-where. So peaceful! So serene! So much room for activities!


Hey, I’m Cheryl.

Technically, my job title is ‘Florist’, but I much prefer Flower Lady or Mess Maker. 

I spend my workdays dreaming up designs. Well, between all the other usual stuff like: making orders to flower up weddings, sorting rubbish, filling buckets, allocating flowers and foliage to designs and, of course, convincing absolutely everyone that walks through the door they need a flower crown, flower tie or flower dress. It’s what I do, I can’t be stopped! 

I’m all about organic, textural designs over bleached or preserved flowers. I love learning about new techniques and ways to make our designs eco-friendly. But, most of all I enjoy building relationships with my couples. It’s awesome to be trusted with making their floral dreams a reality. 

I also love the random and absurd things that happen when I’m setting up weddings. Like one time, on a property, I spent a while freeing green tree frogs who had jumped into my vases and candles. Cute, cheeky little things! 

Lucy Shepherd

Hey, I’m Lucy, a Floral Designer. 

I love my job because of all the ways it allows me to create. There’s never a dull moment and no two days are ever the same! I zig zag between big admin days, trips to local and Sydney Flower Markets, floral consultations, planning with couples, sorting and caring for flowers before creating and delivering bouquets, then building statement pieces for weddings on site! 

I love my couples too, especially the ones who aren’t afraid to buck the trend! I really appreciate people who are unapologetically themselves and unashamed of their taste, whether it’s trendy or not. For instance – couples who like to mix up textures within their colour palette – it gives me the freedom to weave something unique and interesting into their design! 

Investing in my couples wedding day means I go above and beyond for them. Once, I moved mountains to get panda anemones for a bride, but when I received them, they were tightly shut. Uh-oh! I took two buckets over to my dad’s place, (much warmer than the warehouse) to speed up their opening time. Luckily, when wedding day rolled around, they were in perfect condition! It feels good using little tricks like that to make magic on the spot! 

It’s so rewarding to see all the floral ingredients come together in the creation process and hold the finished masterpiece, something truly unique to the couple.

Isobel Thomas

Hi, I’m Isobel. 

I’m a Graphic Designer and completely wedding obsessed. 

I like getting to know my couples, finding out what they love and ensuring my designs nail their vibe. Even if that means getting sucked into a Star Wars Internet Vortex. I’m here for it! 

My usual day is also a bit of a juggling act. I create designs in Adobe, prep files for laser cutting, test printing samples and colour options, mock-up place settings, send couples their artwork for proofing, laser cut and etch signage. Right now, I’m loving curves, odd shapes, and big statement signage. There’s also something so inviting about beautiful warm terracotta and nude palettes! 

The best wedding I’ve EVER attended was in Ireland. It was my best friend's dream day. They hosted us at an amazing historic manor – some of the guests were resident peacocks! My favourite thing about weddings, in general, is seeing my designs come to life and knowing how happy they make my couples. Nothing beats that! 

Tracy Brownette

Hi, I’m Tracy – your wedding co-ordinator!

My job is all about creative collaboration. I thrive working with our passionate and talented team to blow our couple’s expectations out of the water.

Sometimes that means working with our designers to ensure all your favourite pieces are available and locked in for your wedding. Other times, I’ll be combining our detailed design brief with your (gorgeous) Pinterest board to make sure every detail of your day looks and feels perfect – from stunning tableware to the furniture that fills your wedding with character. I like to celebrate every detail.

Right now, my favourite wedding trend is Hamptons Style. The opportunities with this style are endless and there’s so many ways to make it your own! Plus, we’ve just updated our range to include plenty of sophisticated yet effortless pieces to compliment any Hamptons inspired wedding, big or small.

I love that all the venues we work with are so friendly and helpful! Every time I visit the Hunter Valley is a dream come true - beautiful rolling hills, grape vines for miles and exquisite gardens. You can’t beat it!

Beth Forbes

Hey, I’m Beth.

As a Warehouse Assistant I’m super hands on! I’m always jumping in and out of trucks, helping to load and unload wedding hires, packing and unpacking, cleaning returned items and making sure our space stays calm and clean.

My favourite part of this job is knowing I get to be a teeny tiny part of making a couple’s day special. There’s a lot of moving pieces in a wedding and lucky for me, I’m one of them!

My favourite venue (so far) is Ben Ean, I love everything about it. Especially since it was the first place I learned a use for bum bags that I’d never thought of. Filling them with rose petals! Flower boys are in!